NO ONE WAS BORN READY.
“READY IS SOMETHING EARNED.”
That was the core message that defined our GCC-led campaign promoting The New Generation Expedition — which played an integral part in designing our interactive canvas.
The gamified journey branched users into perilous paths, where a single wrong turn would result in a game over screen. Conversely, those who kept making the right call would continue forward, discovering the features of the Expedition as they braved the challenges ahead.
