SOME LINES SHOULD NEVER BE CROSSED
How do you illustrate the benefit and utility of Honda's Lane Assist Keep System in a fun and memorable way? Simple. Add a bit of cheekiness in your copy and amplify it with textural typography and you got magic in your hands.
As a humor-driven ad, we associated the consequence of not having the Lane Keeping System —a safety feature that prevents you from venturing away from your lane— with the human flaw of making a slip of the tongue. The contrasting textures in the typography demonstrate the dynamic shift of drifting away from safety to danger.